Colbran South Africa

In our Friday Data Flick series this week, we look at how companies are achieving an “enhanced 360-degree view of the customer,” which is another of the top five uses for big data (also called “use cases”). In less than 15 minutes, you can watch these two videos and walk away with a thorough understanding of what this use case is, how you can apply it, and you will hear one client describe how he expects this technology will help his company delivery customer services “they can’t even dream of today.”

In our last #CXO twitterchat guest, Seth Grimes, founder, and a principal, of Alta Planta Corporation, led the conversation as we discussed “Sentiment Analysis and the Customer Experience.” Here are some of the nuggets from that conversation.

Data scientists such as Nate Silver have recently begun to receive rockstar status in the big-data universe. That’s a tricky status to sustain for long, because it inevitably inspires popular backlash. You can already see that backlash gaining force, as evidenced through the growing volume of popular discussions of “data-scientist bias,” such as this article  and this one.